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Posts Tagged ‘Why blog’

Why Blog?

Posted by sonnhalter on November 25, 2008

blog-to-blogLike I mentioned in my last post, I attended the PRSA Cleveland Chapter Student Day Luncheon a week or so ago when SONNHALTER sponsored a table at the event. The overall idea for the day is wonderful as I have already expressed. Networking is crucial to any young professional but I did not attend the event as a young professional trying to network. In fact I was only there for the luncheon/lecture portion of the day.

Ed Garsten, keynote speaker.

The speaker at the luncheon was Ed Garsten, manager, electronic media communications for Chrysler LLC. He discussed Chrysler’s application of social media.

I found his presentation to be very interesting because he focused on many types of social media that I use myself. Including blogging, Twitter, Facebook to just name a few.


His main focus was on blogging. First, he talked about several blogs that Chrysler has set up allowing them to reach many different audiences. Now blogging is becoming something I can relate too. This blog is the second blog I have written. The first has died off because I went to Italy the semester after I started a blog for my PR online class.

While listening to him I was reminded of some the pointers that my professor gave in class. Garsten outlined several tips on how to write an effective blog.

Blogging Tips

  1. Be transparent
  2. Set goals and objectives for your blog and stick to them
  3. Establish a voice for the blog and make it conversational
  5. Your goal is to make it interactive

These are pretty basic tips but they will make a world of differences in your blog’s success. Linking is by far the most important piece of advise in my opinion. Link to other blogs (that is one of ways a blog is ranked, so it is very important) and link to sites. Make sure you tag your blog also, so it shows up in searches. When you get the attention it won’t take long for it to become interactive and as long as you have certain objectives and you stick with them, you will keep your followers.

Check out one of Chrysler’s blogs:



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