A Semester with Sonnhalter

Interning in Public Relations

Posts Tagged ‘micro-blogginh’

The Short and Easy Blog, Micro-blogging

Posted by sonnhalter on March 13, 2009

twitter-logoRecently, the Web has been flooded with the uproar of Twitter. It seems to be the new hot item in social media and has been featured all over the news. I have been on Twitter for about a year and I am addicted! I have not ventured into other micro-blogging sites other than Twitter but the concept of micro-blogging really fascinates me. Here is everything I know about micro-blogging and Twitter!

What is micro-blogging?

Micro-blogging is a form of blogging that allows users to send short updates from about 140 – 200 characters (depending on what site you use) to other users. Micro-blogging is more topical than blogs and less strict on what you talk about always. It can be more portable because the texts are shorter and can be managed through a variety of devices (like cell phones). Also, some micro-blogging incorporates video or audio clips into the messages.

I think micro-blogging has really caught on because it is quick. You only can write 140 characters easily and quickly and you can also read 140 characters quickly. You can see what people are talking about, what the hot topics are, and what is going on in people’s lives in a matter of seconds. In today’s busy world this is an ingenious idea. Micro-blogging can also be more casual. You might micro-blog with someone you wouldn’t e-mail, IM or text normally allowing users to expand their networks and learn information they may not have had the opportunity to otherwise.

Now my expertise is in Twitter so let me explain what I know about the site. twitter1

What is Twitter?

Twitter is a micro-blogging site which allows users to answer the question ‘What are you doing?’ for followers (those who have signed up to receive the updates) in 140 characters or less. These updates are known as ‘tweets.’ Updates are displayed on the user’s and followers profile pages. You can personalize the site by uploading a picture of yourself, adding a short line of information about yourself, and personalizing your homepage format.

What can you do with Twitter?

Now from a personal view twitter is just a short way to keep in touch with friends and to share ideas but it can be so much more. Twitter is used by almost every major person and organization out there from President Obama to Dell Computers.

Businesses have really begun to understand how Twitter can help make an impression and help grow their customers and business. I really like this case history for how to use Twitter. It is for bbgeeks a small company that owns a Blackberry related Web site. When a business’s name is known like Dell it is easy to get followers on Twitter but when you have to build your name on the network it becomes a challenge. Bbgeeks was very successful in doing this and they lay out how they did it step by step.

Tips on being successful on Twitter:

  1. Update on a regular basis
  2. Tweets should be helpful and useful to your followers
  3. Reply to people, engage in conversation with other people
    1. Retweet when you can (posting someone else’s tweet)

Ex: @reply RT: The message!

  1. To be followed, you must follow (at least at the beginning)
  2. Make it about what you are personally interested in
  3. Have fun with it!

Tips for a business account on Twitter:

  1. Be Professional
  2. Monitor keywords (tweetscan or tweetbeep)
  3. Reply in a timely fashion
  4. Remember it is about engaging the customers not shooting out self promoting information
  5. Design the page for the company

Some other micro-blogging sites:

  1. Pownce
  2. Tumblr
  3. Jaiku
  4. MySay
  5. Moodmill
  6. Hictu
  7. Frazr
  8. IRateMyDay
  9. Emotionr

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